The Spirit Connection of Commerce…

Personal identity is connected to our clothing and purchase decisions. This began in the USA in the 1950’s, but has been growing steadily until today – with Branding as almost a household word, and the look of a cell phone being considered equally with performance. We are in an age of visual desires. How can we shift this need for identity onto authentic products – practical things with durability, that are build in a “Fair Trade” model? Things that reduce our overall consumption of things – giving true satisfaction in use and over time?
Customers are asking their purchases to connect them to their world, and their perceived image.

We are currently living almost unconsciously in a consumer culture – yet, we are unhappy and asking for something else. This is cross cultural; the world wide system decisions that are required for our positive future are huge in nature – sweeping change is what we require.

The chaos of our times is slowly merging into a new focus on what is authentic, what is real, what will take us – not back in time to a simpler era – but forward into a vision of simplicity of action and purpose, identity based on clear purpose, balance, harmony with nature, with other peoples, with the Planet. This resonates deep within, in a spiritual place that we all hold dear, yet never discuss in our business dealings. The spirit connection of commerce is arriving even as we make carbon trading travel plans, buy a Prius, a hemp bag, an organic cotton shirt, a locally made pottery jug.

The new successful business model is being driven by this need for authenticity – for an underlying yet real with place and things. The Spirit Connection of Commerce is undeniable. Join in or be lost in the shuffle as we go forward into the new world, a world of choice between what feels good inside and what satisfies only a momentary desire.…be on the wave!

-Anne Waters Weller