Green Business Conference – Coop America sponsored
April 29, 2008
Grow a greener business at Green Business Conference™ in Chicago!
There is still time to reserve your seat at the Green Business Conference, May 14-15, and if you register now you’ll receive a 30% discount! In just 2 weeks we will gather to share our business experiences and get the answers we need to grow our green businesses! Dozens of speakers join us to explore the enterprising side of green with workshops and keynotes on green marketing, sourcing, scaling up, financing and reducing your carbon footprint!
Go to http://www.coopamerica.org/cabn/newsletter/announcements/200804/index.cfm#3
World Fair Trade Day – May 10, 2008
April 28, 2008
What is World Fair Trade Day? On May 10th, people in 70 countries worldwide will hold events to mark World Fair Trade Day in order to highlight the importance and benefits of Fair Trade. Fair Trade guarantees a fair price and safe working conditions for producers and also supports sustainable practices that minimize our environmental footprint. Fair Trade enthusiasts worldwide will host Fair Trade food tastings, house parties, speakers, festivals, concerts, and fashion shows. Many communities are celebrating World Fair Trade Day over a period of two weeks, from May 3-18th, . read more at the World Of Good website!
WHO MAKES FASHION? ECO-FASHION EMERGING
April 24, 2008
Recycle, Re-gift and Rejoice! ~~~Part1.
What is Green about fashion? It is certainly not the first thing we think of in times of declining dollar values, increasing fuel and food prices. Or is it? Women have always cared about what they wore, whether it be the shape and softness of a buckskin dress, the color of dyes and embroidery on a Huipli, or the choice of Obi for a kimono.Today there are lots of eco-fashion choices vying for your dollar. The newest designers – from the lesbian and edgy street fashion in the ‘80’s to today’s emerging sense of fun…Earthdance style – green and tan, brown, asymmetrical hems, layers that an elf would be comfortable in, love of natural flowing silhouettes
But what if we were abandoned with only the clothes we and our friends had in our copious closets…
If there was no news from the fashion front – what would you choose to wear? If you had to keep on wearing the clothes you already own – as I think about it – the best choice is enduring fashion – things that make you feel good, that feel good on the body, in fabrics you love to touch or admire…things that will last and be enjoyed, in fabrics that breathe, wear well, are healthy for the body and do not need replacing due to poor fit, bad choices or trendy changes of mind.
Are you the practical type? Someone like my mother – the original tomboy back when it wasn’t invented yet – Beverly looked to Katherine Hepburn for advice on how to find and wear good looking pants. One of her earliest pictures is of her sitting on the grass in fabulously pleated menswear pants. In the 1950’s, he needed a wardrobe you could play softball in, chase four young children, can a bushel of peaches, and still make it to your husband’s Award Banquet. Ok, I am exaggerating about the awards banquet…for those occasions she looked to her older sister for real fashion advice. Other wise she dressed herself and us 4 girls in practical clothes – things like shirtwaist dresses and slacks from Sears that lasted long beyond our interest in the color or style.
So – what can we do now with limited budgets and big desires for looking good?
Today, the practical and athletic type ( this needs a slang term) might choose to relax their standards toward Lycra yoga pants and layers of stretchy tops 24-7. As a long time world traveler, and having lived in the same clothes for many hours in planes and airports, the sensibility of this type of dress rings a familiar chord, and indeed – a busy woman who fits exercise into a day of work and errands finds that a casual wardrobe of stretchy pants and comfy tops goes to work, the store, to Curves and back home into immediate dinner prep without wasting one moment of time beyond peeling and adding layers. Why, I think at least 10 minutes is shaved off of my own busy schedule by this clever use of clothing. Enough time to add writing this article to my already busy weekly schedule…
Now, if having extra time to smell roses, gaze at the beautiful eyes of your lover isn’t a Green value, what is? Ok, so – dressing in an Ecological manner involves smart use of resources and time. What else?
A true fashion maven who cannot bear to give in to such slovenly habits as Lycra or spandex yoga togs might better take the advice of Coco Chanel! Fifty years ago she declared fashion sense to be akin to common sense and won our hearts with classic silhouettes that lasted for years in the front section of many a smart urban closet. Today we have even more options since fashion has gone crazy and it seems that only a few teeny threads of mandate from
Ok, so we are saying that in order to make enduring choices you must “know thyself” and collect fabulous clothing that is your true “unique look”. That might be a fitted hacking jacket or a men’s Italian shirt, a hemp tunic or an Organic Tank top.
Or – are you the romantic type? Given to hats with long elvish tails, flowing tunics whose Angel sleeves are made from chiffon or voile, cloaks of velvet and tapestry – you find yourself buying your clothing at strange stores with one word French names, or perhaps from a craft show vendor. In this case, make careful choices, or trade with your Neighborhood Fantasy Fiction Group, since you will using these special items for a long time! We hope…
With your new interest in Green and Eco Fashion, no matter what your personal style – you can start to ask – where was this made? Made by whom? Were the garment workers paid a “living wage”? Was it dyed with low impact dyes?
If your supplier cannot answer these questions, don’t despair. We are all on a steep learning curve right now. The scramble to Green our clothing lines is huge in the garment industry. We are getting there with your help. Your job, as the buyer – is to ask good questions, and vote with your dollars. Baby steps, a directional shift is good enough to reward with your purchase. Look at tags and labels. All pieces of Organic cotton, or Ecospun, Bamboo or Hemp are labeled and you can choose what fabrics to buy. The question of where it is made…. A sticky point.
To sum up this first article in my series about Eco Fashion – you have choices. The human lifestyle changes that our precious and fragile planet needs to survive these times is completely yours to make!
How to act responsibly?
One – spend your money on classic and enduring styles, durable fabrics that garner applause and are easy to care for at home (No dry cleaning if possible)
Two – dress to please yourself, and if you can spend less time caring for your clothes and your look, you get to take more walks and read more books! That makes for better health, which also contributes to our sustainable future
Three – find out about the garment you are buying. Ask about its origin ( “Shade of Green”*?), and be happy with small transitional baby steps by your supplier. It is not yet possible to get that Organic Hemp Jacket made from locally grown fiber and sewn next door by a deserving single mom who got paid designer wages. A few compromises are going to be part of our learning curve.
Four – and this is the subject of another article – just trust that we will explain why…
Buy everything from a locally owned business. The smaller the better. Buy local ad The money stays in your community – contributing to your local economy andhelping the create vital, vibrant places where you will want to continue to live and work
~~~
Note:
Let’s set some standards for “Green” – there are lots of shades of green…
For example – recycled and reused local clothing wheedled from your best friend’s closet rates a full “10” no matter what it’s fabric type or country of origin.
An organic cotton shirt made in
*“Shade of Green” Criteria include-
Carbon footprint or “Cradle to Cradle” cost to the environment
Fair Trade values and standards
Water footprint – forget carbon, we are in dire need of understanding this one!
April 24, 2008
Every item we consume or use has a
Because our modern urban lives are the result of a century of infrastructure – bringing us our electricity and heat with a touch of a switch, water on tap for the taking, we have lost touch with the actual footprint of our resource use. Conservation is a great concept – but what is the quantification of every move we make, every change we take? How can we make ethical choices in this regard? Turns out there are some siimple rules – always recycle is one of them!
The hidden water consumption in our daily commodities far outweighs the water we actually take from the tap.
People use lots of water for drinking, cooking and washing, but even more for producing things such as food, paper, cotton clothes, etc. The water footprint of an individual, business or nation is defined as the total volume of freshwater that is used to produce the goods and services consumed by the individual, business or nation.
The water footprint of a nation shows the total volume of water that is used to produce the goods and services consumed by the inhabitants of the nation. Since not all goods consumed in one particular country are produced in that country, the water footprint consists of two parts: use of domestic water resources and use of water outside the borders of the country. The water footprint includes both the water withdrawn from surface and groundwater and the use of soil water (in agricultural production).
Some facts and figures
- The production of one kilogram of beef requires 16 thousand litres of water.
- To produce one cup of coffee we need 140 litres of water.
- The water footprint of China is about 700 cubic meter per year per capita. Only about 7% of the Chinese water footprint falls outside China.
- Japan with a footprint of 1150 cubic meter per year per capita, has about 65% of its total water footprint outside the borders of the country.
- The USA water footprint is 2500 cubic meter per year per capita
Forget carbon: you should be checking your water footprint
By Amol Rajan
Monday, 21 April 2008
Ethical shopping just got harder – but the latest attempt to help
conscientious consumers calculate their impact on the environment
could do more to preserve scarce resources than all its predecessors.
The concept of water footprints – or “virtual water” – will tell
consumers the amount of precious H2O that has been used in the
manufacture of products they buy. As with carbon footprints, a
“virtual water” figure will indicate the extent to which a particular
product has cost the earth. And, as with carbon footprints, the
message is clear: less is better.
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A new website run by the University of Twente in the Netherlands,
waterfootprint.org, gives ethically minded consumers a chance to work
out the hidden implications of their shopping habits. Common
including groceries, clothes, stationery and electrical
goods are evaluated according to a water footprint calculator. In
each case, the water footprint covers both the manufacture and
transport of the goods.
The results are striking. An apple weighing 100g has a water
footprint of 70 litres, while a 125ml cup of coffee has a water
footprint twice that size, 140 litres. But the water used in
producing wheat or meat is much greater. A single kilogram of barley
has a water footprint of 1,300 litres, while the industrial
production of a kilogram of beef amasses a water footprint of 15,500
litres.
Poultry, meanwhile, has a smaller water footprint than red meat:
producing a kilogram of chicken meat leaves a comparably much smaller
water footprint of 3,900 litres.
Academics behind the “virtual water” calculations have also created a
worldwide league table for the water footprint of different
countries. The US is the biggest offender, with a water footprint of
close to 2,500 cubic metres per year per capita, while Italy is a
close second. Britain’s water footprint is relatively modest at 1,245
cubic metres per year per capita.
The calculations are fiendishly complicated. But if they prove
popular, calculations of water footprints could do much more to help
minimise the environmental impact of consumption than other, similar
schemes.
Over the past year in particular, controversy has surrounded the idea
of “food miles”, as mounting evidence throws doubt on the idea that
locally produced food is better for the environment. Research
suggests that many products freighted in from halfway across the
globe can leave smaller carbon footprints than carbon intensive
production methods closer to home.
Yet for consumers keen to minimise their water wastage, there remains
a single, simple mantra to live by: always recycle.
A cotton shirt, for example, has a water footprint of 2,700 litres,
tallying up the water evaporated in irrigating and growing the
cotton, as well as the water needed to wash away fertilisers.
Recycling such products, and thereby minimising fresh production,
could make the earth’s water resources go much, much further.
“Our research shows that most people aren’t aware of how much water
they use,” a spokesperson from the Consumer Council for Water said
yesterday.
Though it covers more than two-thirds of the earth’s surface, water
has never been more precious. An influential UN report published in
2003 predicted severe water shortages would affect 4 billion people
by 2050, adding that 40 per cent of the world’s population did not
have access to adequate sanitation facilities.
Counting the cost
*Slice of white bread: 40 litres
*Burger: 2,400 litres
*Kilogram of cheddar: 5,000 litres
*Cotton shirt: 2,700 litres
*Pint of beer: 160 litres
*125ml glass of wine: 120 litres
*Pint of milk: 1,760 litres
–
NOTICE: In accordance with Title 17 U.S.C., section 107, some
material is provided without permission from the copyright owner,
only for purposes of criticism, comment, scholarship and research
under the “fair use” provisions of federal copyright laws. These
materials may not be distributed further, except for “fair use,”
without permission of the copyright owner. For more information go
to: http://www.law.cornell.edu/uscode/17/107.shtml
~~
(PS- I borrowed much of this article from the independant and the water footprint website – I feel that this information is so important that we should all pass it on! – annieb)
NOTICE: In accordance with Title 17 U.S.C., section 107, some
material is provided without permission from the copyright owner,
only for purposes of criticism, comment, scholarship and research
under the “fair use” provisions of federal copyright laws. These
materials may not be distributed further, except for “fair use,”
without permission of the copyright owner. For more information go
to: http://www.law.cornell.edu/uscode/17/107.shtml
STUFF! To Have or Have not…
April 21, 2008
Do you have a lot of stuff? Are you trying to find places for your “new” stuff, but are having trouble due to so much “old” stuff being in the way? Does dealing with your stuff take up a lot of your time? You have to get it, sort it, carry it around, find a place for it, clean it, and finally get rid of it! Notice that we hardly ever actually repair our stuff anymore. Except for cars and houses,most stuff is disposable, and in fact – becomes undesirable to have around due to the nature of the snazzy newer stuff that we would rather have…
Your stuff has a story.
The story of your stuff and my stuff starts with the Earth, the free bounty of which is extracted by someone who knows that you want more stuff. These natural resources- from iron for cars & stainless steel bottles to silver for jewelry and photos or trees reaped from precious forests to make paper & lumber are transported and transformed so that you can have your stuff.
Coal taken from dynamited mountainsides, oil extracted from threatened habitats are used as the energy needed to make the stuff we all consume.
The story of our stuff ends with waste–the stuff we tire of and eventually toss-the “waste stream”-which ends up in landfills, incinerators, or someone else’s backyard where they must deal with the messy, dangerous and deadly consequences of our wastefulness.
There are ways we can do better–for the planet and for our future.
I am currently very aware of my stuff because I am moving out of a home I stored stuff in for over 14 years! It is a big house, and somehow over time my stuff expanded to fill all the spaces allotted for stuff. I confess that much of the stuff is hard to get rid of. It might come in handy when I find my next house. It might even be original art, craft – or is certainly good looking & usually of very high quality. It is filled with history and indeed – has a story to tell. Yes,these are the reasons I am now packing dozens of boxes with my stuff. I am of course – not going to be like those people who rent a storage unit only to find that after 10 years they have not looked into those boxes, used much or even any of their stuff,and yet – must hold onto it!
Ok, so I don’t know how this will turn out – perhaps I will let you know later, or maybe I will be so embarrassed by my lack of ability to deal with these of piles stuff that I will never reveal what has happened to my boxes of stuff. What I do know – is that I began to NOT buy any more stuff several years ago. Somehow I found out I could do without more stuff. I have been wearing the same clothes and shoes, using simpler and older versions of techy stuff, fewer tools & kitchen stuff, and generally getting by without new stuff! Oh, yes – I fall off the wagon occasionally – especially when I smell the scent of a bargain or sale. But, I am a recovering Stuffaholic and want to hear your story too.
Starting today, you can rewrite the story of your stuff. Tell me what you have done to reduce your stuff, help me out here!
And – more importantly – let’s celebrate Earth Day together by not buying any stuff at all – Including gas for our cars. Now – that is a great way to begin making our future – a future beyond stuff.
Happy Earth Day!
The Collaboration Framework – A Sustainable Group Process
April 21, 2008
In our town’s relocalization group, we discovered that there was a very important element of process missing for some folks, especially the women. The group began powerfully – formed around an urgent need to prepare for “Powerdown” and Peak Oil. Primary attention was given to doing an inventory of our energy needs, matched by projects to forward solarization, local food production & sustainable lifestyle. This emphasis was not clearly matched by an equivalent valuation of the overall vision, attention to quality of leadership, relationship, communication as equals, the need for bringing in all players, all members of the group “as they were”. The leadership was mostly left brained males who had a linear view of our needs and met this with old fashioned hierarchical leadership. The emerging values of a partnership model of process were rarely introduced except occasionally by myself, several other vocal women or an occassional muffled voice from the back of the room.
This need for different leadership and process was never formally addressed in the larger group. However – the slow attrition of our community’s most powerful and intelligent women led me to realize that something was wrong – very wrong! I made an informal survey after one “event” involving a confrontation between a strong alpha male and an equally strong female. There was almost universal agreement along gender lines – the women felt that “abusive behavior” had occurred, yet the men all saw nothing wrong with what had happened! After this situation repeated itself another time, we called a women’s council. The concerns that I had been vocalizing was indeed shared by many others, and indeed – we then agreed that if we are to create a paradigm shift – a different and new future based on sustainable relationships and true leadership with grass roots governance – a system very different than what we have today – we would have to explore the nature of power, and define what is women’s power, and add it to the mix of current power models. Was it different than what the dominant culture recognizes as power, as leadership, as a way to create lasting working groups and manifest action and change? We agreed that a model of acceptance of people “where they are” is at the root of this new way of being together.
A wealth of monthly meetings were jointly planned and led, with some even being collaboratively created from the group present – right on the spot. There was also a retreat which unfolded many core values, and this following workshop on collaboration resulted after over a year’s work on leadership and governance.
Exploration of the Collaboration Framework
- Women’s Council, Willits, April 2008
This workshop is an exploration of a way in which groups of people can function in a cooperative, non-hierarchal way. We hope you will be inspired to add your thoughts as we explore it.
Core Values & Qualities that support the framework
· Value each other’s talents, gifts and resources: Everyone is special and has something to offer.
· Let go of personal attachment in favor of group outcome
· Honor all voices: Provide opportunities for all to be heard; honor all voices including non-verbal cues, our own inner voices; Offer acknowledgement; Safety to express a contrary point of view; Patience to make room for those who are clearly expressing themselves.
· Respect process: Trust how each will be informed by it.
· Encourage a high level of awareness of self and others
· High level of respectful communication: conscious speaking and deep listening; heart to heart connection
· Synergistic (From the Greek word synergo) working together; a mutually advantageous conjunction or compatibility of distinct elements; refers to the phenomenon in which two or more discrete influences or agents acting together create an effect greater than that predicted.
. Time together – take the time to deepen understandings, to be creatively together in this way.
~~~~
Here are two examples of collaborative
processes that work within the framework:
Raise the Flag Model: Someone has an idea, presents, and becomes part of the group effort to manifest it. The flag raiser lets it go if there is no energy around the idea.
Potluck Model: The group comes together and everyone forms the idea and is part of the manifestation process
You are invited to offer comments and notes for further organic expansion of the Collaborative Framework processes, concepts and qualities as we discuss and practice them for our mutual & sustainable future. Read one of Riane Eisler’s books to get you started…The Power of Partnership is a good one!
“If the many millions of concerned citizens and ‘cultural creatives’ would read this book (The Power of Partnership) and act on its step-by-step approach to personal development, the USA could see a new flowering of communities and effective democracy. Eisler is a brilliant role model as a global citizen – and as one of the pre-eminent minds of our time. “
Hazel Henderson,
author of Beyond Globalization
RETIREMENT v.s. LIFESTYLE – for BOOMERS ONLY!
April 21, 2008
It is time to ask ourselves….What is our beloved work? I am talking about beloved work at an enjoyable pace that offers time for some community service, time for family and friends…
An enjoyable pace of new and interesting work, or something we have “always wanted to do” can substitute for the fast – disappearing retirement we were promised so blithely those many years ago.
<> Who knew when we were 20 that in order to retire someday that we should get a “County Job” or a Corporate Job with a safe ( haha) Pension Plan? Now it is clear that the silver threads among the gold are not made of the real stuff. The pending recession is on everyone’s lips, in all media and I for one – a small business owner who is seeing a very real concerning downturn – will seemingly never “retire” to the front porch, or the back garden – unless it is to grow my own “local food”.
How did so many of us screw this up? Was it a screw up? We became entrepreneaurs and uniquely created new visions, jobs and businesses from the changes that the ’70′s and the booming ’80′s wrought on our world. Seems likely that we would have done that – and we did. Now things are changing – fast. I am repositioning my imported costumes with reusable, reclaimed fabric organic bags, and finding some commercial interest in my obsession with replacing personal plastic water bottles, but only time will tell if any of it is a pipedream or a real opportunity…not wanting to make a fortune, just find a right livelihood that gives me pleasure as well as a simple living. What next? I’ll let you know!! I think I’ll go out and plant some peas…
<>Anyway – Happy Earth Day! That is a comforting and stable date we all have each year, now isn’t it? I am still working for the future of our 7th Generation, how about you?
PS – Since I wrote this post – I found a great new site – about recreating yourself in later life…very cool! http://www.rebootyou.com/index.php
How do I know it’s Fair Trade?
April 17, 2008
How do I know it’s Fair Trade?
(Editor’s Note: This fabulous and succinct article can be found at Make Trade Fair website. The need for Fair Trade is only exceeded by the further need for localized production in every sector- that would offer us food & goods with a small carbon footprint since they are produced in the same area as they are used. – AnnieB)
Most Fair Trade products bear a Fairtrade Mark on the packaging. In different countries look out for the different names, Transfair , Max Havelaar or FairTrade Foundation . You can find out which is applicable in your country on the Fair Trade Labelling Organisation (FLO) website www.fairtrade.net
The Fairtrade Mark is the only independent guarantee to consumers that farmers in developing countries get a fair deal for their products. The FLO system currently covers mainly commodity food products: coffee, tea, chocolate, cocoa, honey, bananas, sugar, orange juice, mangoes and also where any of these products are the key ingredient in another product, for example snack bars. FLO is working hard to expand the types of products which are eligible for inclusion in the FLO system , for example footballs have recently been introduced as the first non-food product.

If a product is making a Fair Trade claim but it doesn’t carry a Fairtrade Mark you can be sure their claim is genuine if they belong to the International Federation of Alternative Trade (IFAT), whose members have a mission to tackling poverty through trade. You can check members of IFAT on their website www.ifat.org.
Many major retailers include Fair Trade products in the range of goods they offer the consumer. There are also over 2,500 World Shops selling Fair Trade goods as part of their mission to overcome poverty through trade. World shops operate in over 12 different countries and rely on over 100,000 volunteers. For more details about World Shops you can check on www.worldshops.org.
in celebration of the earth
April 17, 2008
This is an incredible poem in celebration of the earth – appropriate for earth day! I love Rafael’s poetry!!!
If We Do Not Speak
If we do not speak to praise the Earth,
it is best we keep silent.
Praise air
that fills the bellow of the lung
& feeds our heart’s blood;
that carries light,
the smell of flowers & the seas,
the songs of birds & the wind’s howl;
that conspires with distance
to make the mountains blue.
Praise fire
that lights the day & warms the night;
that cooks our food & gives motion to our wills;
that is the heart of Earth, this fragment of a star;
that burns & purifies for good or ill.
Praise water
that makes the rivers & the seas;
that gives substance to the clouds & us;
that makes green the forests & the fields;
that swells the fruit & wombs our birth.
Praise earth
that is the ground, the mountain, & the stones;
that holds the forests & roots our sustenance;
that is the garden & the desert sand;
that builds our bones & salts the seas, the blood;
that is our home & place.
If we do not speak in praise of the Earth,
if we do not sing in celebration of life,
it is best we keep silent.
© Rafael Jesús González 2005
<>Si No Hablamos
Si no hablamos para alabar a la Tierra,
es mejor que guardemos silencio.
Loa al aire
que llena el fuelle del pulmón
y alimenta la sangre del corazón;
que lleva la luz,
el olor de las flores y los mares,
los cantos de las aves y el aullido del viento;
que conspira con la distancia
para hacer azul el monte
Loa al fuego
que alumbra el día y calienta la noche,
cuece nuestro alimento y da ímpetu a nuestra voluntad;
que es el corazón de la Tierra, este fragmento de lucero;
que quema y purifica por bien o por mal.
Loa al agua
que hace a los ríos y a los mares;
que da sustancia a la nube y a nosotros;
que hace verde a los bosques y los campos;
que hincha al fruto y envientra nuestro nacer.
Loa a la tierra
que es el suelo, la montaña, y las piedras;
que lleva los bosques y arraiga nuestro sustento,
que es el jardín y la arena del desierto;
que nos forma los huesos y sala los mares, la sangre;
que es nuestro hogar y sitio.
Si no hablamos en alabanza a la Tierra,
si no cantamos en celebración de la vida,
es mejor que guardemos silencio.
© Rafael Jesús González 2005
BEGINNING the GREENING
April 14, 2008
A quick start for a retail store might look like this-
~ REDUCE : Minimize or eliminate packaging? Ask if they want a bag before offering one.
~ REUSE : Encourage the reuse of market bags with register discounts or rewards. Sell several versions of reusable bags, or give them away!
~ RECLAIM : Use your local “rebuild store” when remodeling. Think out of the box when building displays – is it a sustainable use?
~ REMAKE : Offer those closeouts to a local school for craft projects, don’t throw things away that can be used by others.
~ RETHINK : Schedule store hours for ease of commute times, what if we all shared rides or worked one less day week.
~ RECREATE: Can you compost lunch leftovers? Host a Barter night for your customers to exchange used art or craft
~ RECONSIDER : Add a small garden bed or container of lettuce or parsley to your back area or your front window, and eat it for lunch! In fact, invite munching and tasting, you may make some converts to slow food.
OUR GREEN FUTURE
On the horizon for us all is a whole new sustainable lifestyle and a new way of doing business. For my design business – that means downsizing products that I no longer feel are sustainable, cannot be “greened” due to supplier stubbornness or even due to the lack of usefulness in our simpler Green lifestyle.









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